Sunday, August 17, 2008

Chelsea Rebelle - Destination LA

Chelsea Rebelle designer Sarah Brannon got her start selling her creations in markets from a market stall in her native New Zealand before relocating to San Fran and then LA - where her label was officially born. The name Chelsea Rebelle refers to the main character from the song "New Wave Girl" by These Animal Men, while Brannon opted for the french spelling of Rebel because she thought the English variation sounded "too harsh and not girly enough".
ID Couture received the Chelsea Rebelle lookbook, lathered in 1940's war time postage stamps atop deliberately crudely taken photographs, adding to the nostalgic feel. The new season for Chelsea Rebelle features gorgeously structured, 2-tone shift dresses complete with peter-pan collars and piping, balanced with satin flounce skirts adorned with giant bows, cropped capes clasped with embroidered fixings, exoticly vintage black dresses and ribcage waisted electric blue jeans.

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